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Marketing Executive

Location: East Bristol
Posted: 03/12/2021

Salary: £23,000 - £25,000
Job Type: Permanent

This is an exciting and newly created opportunity for an ambitious marketing / social media executive to join the business development team within a superb organisation, based in Emersons Green, Bristol.

The successful applicant will be at the heart of the corporate lead generation activity where the team are responsible for identifying, anticipating and satisfying customer requirements profitably enabling growth for the company across both emerging and existing markets and customers.

Orientated around the customer experience the Marketing department use insights to understand the motivations and challenges of target organisations. These insights are then utilised to create tailored content that meets their needs.

Key Responsibilities Include:

  • Working between the sales and marketing departments, you’ll take responsibility for developing lead generation activities for the corporate sales channel.
  • Researching, engaging and nurturing individuals within target companies using social selling and Account-Based Marketing (ABM) techniques, including social media, telephone and email.
  • Working collaboratively with the new business sales team to optimise their social selling activities in generating engagement, leads and appointments
  • Working with key individuals within the business to optimise their LinkedIn accounts to support new business engagement and nurture contacts through networking and brand building.
  • Drive incremental sales and contribute to building our future sales pipeline through the use of social selling, across social media, email and the telephone. 
  • You will directly engage with target individuals to drive awareness of the company, build credibility and nurture them in a proactive and engaging way.
  • Develop and use data, research and insights to support the demand generation process. 
  • Maintain lead and prospect data in the CRM system (SalesForce).
  • Use your skills and knowledge to develop leads into sales-ready opportunities and, provide further assistance to the new business sales team in helping to win the opportunities you have helped generate.

Essential Criteria:-

  • Strong written and verbal communication skills applying tone of voice guidelines as required.
  • Understanding of the corporate sales cycle.
  • Confidence in communicating face to face and in groups, good presentation skills, experienced in speaking to prospects and customers directly on the telephone and via e-mail.
  • High level of competence using social media (LinkedIn) and associated tools, such as LinkedIn Sales Navigator to promote a business.
  • Experience of engaging with business customers and potential customers via social media, the telephone and email.
  • Experience of using a CRM system and of customer research tools such as Artesian or Fame is desirable.
  • An inquisitive mind – particularly in relation to research and discovering useful insights
  • Some sales experience desirable, this may be direct sales, telesales or telemarketing.
  • Stakeholder Management/ Strong influencing skills. 
  • Decision making skills and ability to act on your own initiative.
  • Working under pressure with multiple tasks and adhere to challenging deadlines, proactively communicating progress and expectations.

This is a permanent, full-time position with the following benefits:-

  • Generous contributory pension scheme inc. Critical Illness
  • 25* days holiday, in addition to Bank Holidays 
  • Volunteering Days to assist in charity work/ CSR Initiatives  
  • Study Leave were applicable 
  • Enhanced parental leave
  • Occupational Health Programme
  • Access to LinkedIn Learning / Time towards to your CPD 
  • EV charging points, bike storage, shower & changing facilitates